Are you building your business with a sale in mind? Find out if you’re building value in the right way.
For many people heading to sale, the language, the barrage of information and the volume of questions can make it feel like they’ve slipped into a parallel universe and yet at … read more
B2B events have already shown that our sector can think ahead, can learn to be more Customer-focussed (beyond just words). Think SXSW’s Interactive conference, c2 in Montreal, Money 2020 and many more.
So what should B2B event owners be thinking about and preparing for? How might technology and emerging service strategies … read more
We wrapped up the event industry survey recently, with a write up of themes from 30+ questions answered by 42+ MDs and CEOs – what were we expecting?
As a business that focuses primarily on scale-ups and SMEs we meet many companies that are growing fast – but even so, we … read more
We’re all tempted by the website redesign. The promise of instant rejuvenation and that ‘new website smell’. It’s appealing. Typically, businesses will stick with a website design for two years, live with it uneasily during a third year, and take the plunge at the start of the fourth.
We’ll come back … read more
Part 1 looked at the role uncertainty can play in derailing teams, and how leadership is essential in hitting the re-set button.
I explored the idea of restating a mission in order to ensure that a team has a clear sense of direction; something that is exciting to move towards (instead … read more
How teams thrive, survive or even implode during periods of uncertainty has been a conversation with a couple of quite different clients recently.
I’m fortunate that I’m working with SMEs who are definitely in the first two categories. But still, getting teams (and managers) to consistently roll with uncertainty requires good … read more
Question: Would you say “adding value” is one of your leadership habits – or is it an afterthought?
I know we don’t like to admit this, but sometimes as a leader in a business, our approach can be more about asserting (or regaining) control rather than a consciously adding long-term value … read more
Ed Butler is the latest addition to VIA’s network of partners. His experience in content production and event creation has taken him from London, to Amsterdam and he is now based in Singapore. He works with clients to develop proof of concept and growth plans for content propositions in both … read more
HBR released an interesting article last week talking about the need for businesses to train for superior voice and human interaction skills even as AI and automation increases.
It caught my attention because its message about the effectiveness of human-to-human communication links into a few conversations I’ve had recently. More than … read more
Shouldn’t our clients be networking geniuses by now? They come to our events each year, after all. So why is it that at a lot of events clients seem to find networking a bit tricky or even impossible?
If you think that’s not the case in your business, go back to … read more