About VIA

VIA is a consultancy committed to helping SMBs  grow quickly and sustainably. Whether taking on a short or long-term project, or helping your business on the runway towards a sale, everything is tailored to you and your goals.

Value: We help you create demonstrable value, measurable in dividends, profitability and valuation at sale.

Insight: We measure ourselves against both client engagement and financial targets. VIA’s insights are commercial, practical and their impact is measurable.

Action: Our projects are defined and measurable.  The goal is to deliver measurable outcomes and to step away from your business once you are happy with the results.

Everything starts with a strategic review of your business where we look at how your business is performing financially, operationally and culturally. From there we map out a plan and work with you and your team to develop the capabilities and habits that will deliver big step changes in growth.


“Alex’s ability to connect with people at all levels adds a unique and increased value to the results she helps deliver… always great at making things clear and simple, her communication style is perfect for complex and pressurised tasks and projects”



The VIA Network Partners

Alex Cameron - Consult VIA

Alex Cameron, Founder & DIrector

Alex Cameron founded VIA Consulting after eighteen years as a commercial leader in B2B events. She has a track record of growing highly profitable conference platforms including launch portfolios in the Americas, Europe and Africa.

She has led global teams to deliver ambitious growth goals by focusing on clear market research tied to coherent commercial sales and marketing strategy. Her experience includes MD roles in pure-play event businesses and publishing companies including Worldwide Business Research, Clarion Events and Argus Media. She has delivered events from £100k-£2m, with audiences ranging from 100 to 2000 senior execs.

At both Argus and Clarion, she was involved pre and post-sale due diligence and integration work. Most recently she was on the other side of event M&A when she represented the global event business at Argus during its own sale process to General Atlantic, a private equity investor.

VIA Consulting operates a network model. For projects with a wide scope, sector specialists from Alex’s personal network are brought in to provide additional research, analysis, or functional support for sales and marketing. This means we always commit to a high standard of delivery and outcomes, unified under one VIA banner. ​